Have you already decided on the destination for your first trip of 2026? Often, after the frenzy of the holiday season, there is a need to unplug and treat yourself to a weekend of pure relaxation. In fact, while most tourists have returned to their work routine, Venice reveals its most authentic, silent, and incredibly elegant side.
However, visiting the Lagoon in January does not mean finding a sleepy city. On the contrary, it is the perfect time to experience things that are impossible during the high season. Therefore, if you are looking for art without queues, affordable shopping, and sweet temptations, here is why you should pack your bags right now.
Art All to Yourself (Crowd-Free)
Imagine entering the Doge’s Palace, crossing the Bridge of Sighs, or visiting the Peggy Guggenheim Collection finding the rooms almost empty. In January, this dream becomes reality. Visiting museums during this period is a rare privilege that completely changes the perception of the artworks.
Consequently, your first trip of 2026 can turn into a deep and intimate cultural immersion. We strongly recommend exploring lesser-known gems as well, such as the Ca’ Rezzonico Museum or the Gallerie dell’Accademia. Here, the winter silence amplifies the beauty of the masterpieces, allowing you to dialogue with art without pushing or noise.
Winter Sales (“Saldi”): The Golden Opportunity
January in Italy is synonymous with a magic word: “Saldi” (Sales). If you love fashion, design, and craftsmanship, this is the best time of the year to find deals. Luxury boutiques near St. Mark’s and artisan shops offer unmissable discounts on winter collections.
In addition, Venice is famous for unique products you won’t find anywhere else. Besides clothes, you can buy precious velvets, authentic Murano glass, or the first handmade masks in preparation for Carnival. Going home with a piece of discounted “Made in Italy” will make your trip even more memorable.
A Sweet Preview: Here Come the Frittelle!
Although Carnival will officially start in a few weeks, in Venice, the scent of the party is already in the air (and in the pastry shops). In fact, immediately after the Epiphany, the legendary Venetian Frittelle (Fritole) make their appearance.
These fried sweets, filled with cream or zabaione, or plain with raisins and pine nuts, are a true institution. For this reason, a mandatory stop on your itinerary will be a tour of historic pastry shops. Tasting a warm frittella accompanied by a thick hot chocolate with whipped cream is the ultimate remedy against the winter cold.
The Magic of “Caigo” and Winter Light
Do not fear the weather. The light of Venice in January is unique, silvery, and sharp, beloved by photographers worldwide. Sometimes, the city is wrapped in a light and evocative fog, called Caigo in the local dialect. Walking along the Zattere promenade or getting lost in the streets wrapped in this muffled atmosphere will make you feel like the protagonist of a movie. Thus, dress warmly, wear comfortable shoes, and get ready to discover a mysterious and fascinating city that few are lucky enough to see.
Discover the Authenticity of Veneto
Do you want to know secret addresses for artisan shopping or discover which pastry shops make the best frittelle? Furthermore, do you want to know which art exhibitions are on this month? Read our articles to start the year with style and organize the perfect trip.
Finally, for your first trip of 2026, choose the comfort and warmth of ATVO buses. We connect Marco Polo and Treviso Canova airports directly to Venice Piazzale Roma. Travel without stress, with on-board Wi-Fi, and arrive rested, ready to enjoy the beauty of the Venetian winter.
